Uoma Beauty

Add a radiant finish to your makeup look with Uoma Beauty. This rising star in the beauty world is shaking up the industry with its innovative, high-performance formulas specially designed for melanin-rich skin.

Uoma Beauty

Uoma Beauty is shaking up the beauty industry with its innovative cosmetics designed for all. Founded by Nigerian-born founder Sharon Chuter in 2019, Uoma Beauty aims to create high-performance products suitable for diverse skin tones. Their extensive shade ranges and rich, buildable formulas allow people of every complexion to achieve their desired look.

One standout offering from Uoma Beauty is the Trippin Smooth Powder and Hydroblast Finishing Powder. These lightweight setting powders give skin an airbrushed finish while controlling shine. The Trippin powder blurs imperfections with soft-focus pigments and antioxidants like green tea extract. Meanwhile, the Hydroblast powder sets makeup without drying skin out thanks to hydrating ingredients like bamboo water and hyaluronic acid. Together, these powders leave complexions looking flawless and touchably soft.

With its inclusive mission and innovative formulations, Uoma Beauty empowers people to express their beauty, their way. The Trippin and Hydroblast powders exemplify the brand’s commitment to meeting diverse needs and celebrating self-expression.

Uoma Beauty Sales Today

UOMA Beauty - Deep Trippin Smooth Powder

$14.75

$29.50

Secure the blur with the superfine, weightless Trippin Smooth Powder from UOMA Beauty. This multi-use powder creates a soft-focus, matte finish that minimizes fine lines and reduces the appearance of pores for a flawless complexion. Infused with emollients for moisturizing benefits, it keeps skin soft and smooth without drying. Perfect for baking, setting, or priming, this vegan and talc-free powder ensures controlled application with its unique dispenser to prevent powder overload.

UOMA Beauty - White Pearl T2 Stay Woke Concealer

$12.50

$25.00

Meet your solution to a flawless complexion with the Stay Woke Luminous Brightening Concealer from UOMA Beauty. This luxuriously creamy, lightweight concealer provides seamless full coverage to instantly conceal discoloration and dark under-eye circles. With a thin, skin-like finish, it is long-lasting and formulated without parabens, talc, or fragrance. Prep under eyes with moisturizer for a smooth, seamless application that enhances your natural glow.

UOMA Beauty - Diana Mini Badass Icon Matte Lipstick

$7.50

$15.00

All the color, all the attitude! Make the ultimate lip statement with the Mini Badass Icon Matte Lipstick from UOMA Beauty. This highly pigmented, lightweight lipstick glides on smoothly, leaving behind stunning color in just one stroke. Infused with Carnauba Wax for hydration and restoration, it has a matte finish that lasts. Perfect for creating bold, statement lips with a sensually silky texture.

UOMA Beauty - Shade 1 Brow-Fro Blow Out Gel

$11.00

$22.00

Achieve easy, breezy brows with the BROW-FRO Blow Out Gel from UOMA Beauty. This volumizing gel pomade lifts, fills, and shapes brows in one stroke. Its lightweight formula is long-wearing and fragrance-free, while the easy-to-use brush applicator ensures a natural finish. Add color, volume, and control to your brows effortlessly with this paraben-free formula.

UOMA Beauty - Black Pearl Hydroblast Finishing Powder

$19.50

$39.00

Experience the innovative Hydroblast Finishing Powder from UOMA Beauty, powered by skincare and infused with 52% water, 5% Niacinamide, and Hyaluronic Acid. This ultra-fine, weightless powder delivers a cooling sensation while blurring skin, minimizing fine lines, and controlling shine. Perfect for all-day mattifying with a soft-focus, airbrushed finish, this vegan formula smooths and hydrates skin for a filter-like effect.

UOMA Beauty - White Pearl Double Take Skin Perfecting Highlighter

$12.50

$25.00

Evoke light and luminosity with the Double Take Skin Perfecting Highlighter from UOMA Beauty. This gel-powder hybrid melts seamlessly into the skin, delivering a pearlescent, high-shine glow. Buildable from subtle to radiant, it is formulated with metallized pearls and features a lightweight, vegan, and cruelty-free formula. Perfect for adding a lit-from-within glow to your cheekbones, brow arch, and more.

Why Choose Uoma Beauty

Formulated for All Skin Tones

Uoma Beauty’s foundations, concealers, powders and more come in 51 shades to match a wide spectrum of skin tones. No one gets left out of the fun.

Rich, Buildable Formulas

Uoma Beauty’s highly pigmented formulas allow customizable coverage. Sheer out a concealer or build up eyeshadow to your desired intensity.

Setting Powders that Blur and Hydrate

The Trippin Smooth Powder and Hydroblast Finishing Powder give flawless looks without dryness. Soft-focus pigments blur while bamboo water and hyaluronic acid provide hydration.

Cruelty-Free and Vegan

All Uoma Beauty products are vegan and cruelty-free, so you can feel good about your purchase.

Inclusive Mission

Uoma Beauty aims to showcase the beauty of diversity. Their campaigns celebrate different cultures, ages and skin tones.

Black-Owned Brand

Founder Sharon Chuter started Uoma Beauty to fill a void in the industry. Her Nigerian heritage influences the brand’s vision and products.

Our clients thought

LaShawn Thompson

As a woman of color, I've struggled for years to find makeup shades that actually match my dark skin tone. Most brands cater to lighter complexions, leaving us darker ladies out. That's why I was so excited to discover Uoma Beauty! I bought the Black Magic Carnival eyeshadow palette and was blown away by the rich, vibrant colors. These highly pigmented shades look amazing on my skin. I can create fun, dramatic looks with the bold blues, greens and purples. The matte orange is now my go-to transition shade. I also love Uoma's innovative formulas. The Badass Icon Matte lipsticks keep my lips soft while providing intense, non-drying color. And the Hydroblast Finishing Powder gives me a poreless finish that lasts all day. I'm so glad I took a chance on this inclusive new brand created specifically for people of color. Finally, makeup that represents my beautiful dark skin!

Jenny Kim

I'll admit, I was skeptical when I first heard about Uoma Beauty. It seemed too good to be true that a mainstream brand would focus on women of color. But Uoma delivered everything I'd hoped for and more! I have very oily skin, so I need makeup that can stand up to shine without getting cakey. The Say What?! foundation is perfect - it glides onto my skin with a soft, natural finish but keeps oil at bay for hours. I also love how Uoma celebrates culture with fun, artistic packaging and shade names like "Badass Icon" and "Stan for Self." The Trippin Smooth Powder gives me an airbrushed look, blurring away pores and imperfections. My favorite product is the Drama Bomb mascara, which makes my lashes look super long and full. I'm so impressed with Uoma's quality and mission. 10/10, would recommend!

Danielle Evans

As someone with sensitive skin, I'm very selective about the makeup and skincare I use. Many products cause irritation, redness and breakouts. But Uoma Beauty checks all my boxes! The formulas are free of harsh ingredients, providing pigment without problems. The Double Take contour stick lets me sculpt my cheeks without itchiness or flaking. I have acne-prone skin, so oil-free products are a must. Uoma's liquid eyeliner and mattifying face powder keep shine in check while playing nicely with my sensitivities. And the shade range is phenomenal! I had no trouble finding a foundation match for my light-medium complexion, which isn't always easy. Uoma proves that makeup can deliver bold colors, flawless coverage and skin-loving ingredients all in one. My sensitive skin has finally met its cosmetic match!

Maya Patel

I'm a makeup minimalist who likes a natural look, so I was unsure if Uoma Beauty was right for me. The bright colors and bold claims seemed more suited for glam girls. But I decided to give it a try anyway and I'm so glad I did! Uoma offers plenty of wearable shades and products for the low-key makeup lover. The Brow-Fro tools help me sculpt my brows for a polished yet subtle lift. The tinted moisturizer provides light, even coverage with a dewy glow. And the nude lipsticks like "Stan for Self" enhance my lips without overpowering them. I love that Uoma celebrates natural beauty just as much as bold looks. The formulas feel weightless and nourishing on my skin. And the inclusive mission gives me another reason to support this inspiring brand. Whether you like a barefaced vibe or full glam, Uoma has you covered.

Sandra Wong

As a busy mom, I don't have tons of time for an elaborate beauty routine. I need makeup that's quick and easy but still delivers results. From bright eyeshadows to bold lip colors, Uoma first caught my eye for their fun, playful products. But I've been impressed by how versatile they are for everyday wear. The Double Take Cream Bronzer gives me a subtle glow without looking shimmery or overdone. The Hydro Blast Powder sets my makeup for lasting wear, keeping me shine-free on the go. I can swipe on the Badass Icon liquid lipstick for a pop of color with zero smudging. And the cleansing face wipes remove makeup quickly when I get home. Uoma's unique formulas provide serious payoff - even when I'm rushing out the door. This mom gives their fuss-free products an A+!

Blogs & News

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FAQs

Uoma Beauty is a cosmetics brand founded in 2019 by Nigerian-born entrepreneur Sharon Chuter. Uoma aims to create innovative, high-performance makeup products for diverse skin tones and celebrate the beauty of diversity.

Uoma Beauty formulations are designed with all skin types in mind. Their extensive shade ranges also ensure those with deeper skin tones can find a perfect match.

The Trippin Smooth Powder gives an airbrushed effect thanks to light-diffusing pigments that blur imperfections. It also contains antioxidant-rich ingredients like green tea extract.

Hydroblast contains bamboo water and hyaluronic acid to lock in moisture while setting makeup for up to 24 hours. The result is a fresh, radiant complexion.

As with all Uoma products, the coverage is buildable. Sheer out a concealer for light coverage or build it up for full, flawless coverage. The extensive shade range ensures all skin tones can find a seamless match.

Yes, Uoma Beauty is 100% vegan and cruelty-free. No animal testing or animal-derived ingredients are used.

Uoma Beauty products are made in the USA. Founder Sharon Chuter oversees production and quality control.

Unopened Uoma Beauty products can be returned for a full refund within 60 days of purchase. Simply contact customer service to begin the return process.

Uoma Beauty is sold through their website as well as retailers like Sephora, Ulta, and Boots. Shop online or find a store near you.

Uoma launches new shade extensions and product collections a few times per year. Sign up for emails or follow their social media to stay updated on the latest launches.